Market Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the power of farmers markets to drive economic and community health in the region. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.
Owner Charlsie Shaver began growing native plants in 2016 when she had her own landscaping business that focused on natives and pollinator habitats. Six years later, Charlsie decided to focus solely on the nursery side of the business and began Chickadee Natives in yet another New Orleans backyard. These days, she spends her time combing the city and countryside, collecting seeds from imperiled populations, then propagating them to bring customers a diverse array of locally adapted native plants. Focusing on local genetics helps preserve the genetic diversity of species and ensures that they will remain resilient in the face of change. Charlsie believes in the power of the home gardener to have a positive impact on the health of local ecosystems, and she looks forward to expanding her offerings in the coming year.
The Crescent City Farmers Market operates weekly year-round throughout New Orleans. The CCFM hosts 70+ local small farmers, fishers, and food producers, and more than 150,000 shoppers annually.