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Market Match Limit Lifted!

Unlimited Market Match, Market Umbrella's SNAP incentive program, extended through September 30, 2021!

Market Mommas Club

Market Mommas Club is a breastfeeding incentive program open to mothers and mothers-to-be who are breastfeeding or planning to breastfeed and currently eligible for Louisiana Medicaid. Moms are partnered with a breastfeeding peer group for support and the opportunity to become a Market Mommas Club member. Members receive incentives each month for up to six months or until the program’s end. These incentives are redeemable in person at Crescent City Farmers Market and for home delivery through Top Box Foods Louisiana.

Step 1: Attend a Partner Breastfeeding Support Group

Meet other breastfeeding moms and gain support and encouragement from experienced professionals. Visit New Orleans Breastfeeding Center or Nola Baby Cafe to find a class that works with your schedule.

Step 2: Sign Up With Your Group Leader

When you attend your first support group tell the group leader you’d like to participate in Market Mommas Club. They will provide you with a link to our online registration survey. Please use a valid email address. Confirm your attendance with your group leader each month you attend to receive your incentive. Participants are eligible to be MMC members for up to 6 months!

Step 3: Shop at the Market or Order the Market Mommas Club box online for home delivery!

After you’ve attended a breastfeeding support group:

  • Visit the orange CCFM tent at our Tuesday Modified Walk Up Market. Identify yourself as a Market Mommas Club member and provide the email address you used to enroll. Then receive $80 in market tokens good for any purchase at the CCFM Walk Up Market!

  • or

  • Visit the Top Box Foods Louisiana website to place your order for the Market Mommas Club box. Select the MMC box and add it to your cart. At checkout, enter the MMC coupon code you will receive as a program member. Your free box will be delivered to your door on Tuesdays. (Limit 2 boxes per month. No substitutions. Not eligible for other Top Box Foods Louisiana purchases)

  • Or go to market one week and order delivery the next. Your choice!

    Step 4: Repeat!

    Once enrolled, you are eligible to receive $80 each month until December 31, 2020! Just attend a support group once a month. Confirm your attendance with your group leader. Then shop with CCFM or Top Box Foods Louisiana!

    For more information, email

    We are grateful for generous support from Louisiana Healthcare Connections, the W.K. Kellogg Foundation, and Cox for making Market Mommas Club possible.


    About Us

    Market UmbrellaMarket Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the field of public markets for public good. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.

    Crescent City Farmers MarketThe Crescent City Farmers Market operates weekly year-round throughout New Orleans. The CCFM hosts nearly 60 local small farmers, fishers, and food producers, and more than 150,000 shoppers annually.