Market Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the power of farmers markets to drive economic and community health in the region. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.
We’re so happy that Lester of Williams Produce and founder of Pointe Coupee Minority Farmers Cooperative has become a regular fixture in our CCFM and Market Momma boxes. Lester has been gardening since he’s been old enough to know how, but has been specializing in commercial farming since 2002. He started by growing food for his mother when she had health concerns that required a wholesome diet that he couldn’t find at his local grocery stores. He grew purple hulled peas, butter beans, mustards, collards, turnips, and okra. His mother shared with her friends and community of the older generation, and soon Lester’s produce became so popular that he decided to expand his operation.
The Crescent City Farmers Market operates weekly year-round throughout New Orleans. The CCFM hosts 70+ local small farmers, fishers, and food producers, and more than 150,000 shoppers annually.