NEW ORLEANS, LA, November 15, 2013 – Kathryn Parker has been named as the new Executive Director of Market Umbrella, the organization that operates the Crescent City Farmers Markets in New Orleans and offers assistance to farmers markets nationwide in improving their reach and services to people who desire local, delicious and healthy food options in their communities. Dr. Parker has been a long-time professional partner of Market Umbrella and a loyal shopper at the Crescent City Farmers Market.

How can we bring more vulnerable seniors to our market, improve their nutritional options, and increase SFMNP redemptions? Learn more about the Senior Farmers Market Nutrition Program (SFMNP) Market Match program.

After co-founding the Crescent City Farmers Market 17 years ago and founding its parent 501(c)(3) non-profit organization Market Umbrella, with a mission to cultivate the field of public markets for public good, Executive Director Richard McCarthy is leaving the organization to join Slow Food USA as Executive Director. Market Umbrella Director of Markets Emery Van Hook Sonnier has been named Interim Executive Director.

To coincide with the NPR/Public Radio Super Regional meetings in New Orleans November 13-14, 2012, we release our Case Study that examines the relationship between New Orleans public radio station WWNO and public market — the Crescent City Farmers Market.

Market Umbrella releases economic impact study in advance of the 8th International Public Market Conference, September 21, 2012

Richard will be chatting with Alabama Chanin on Friday, January 13 from 1-2. Join them as they discuss Richard’s ideas on Pirates + Punks and how using our cultural assets can help small markets, in fashion, food and more, gain footing and even surpass big industry! Join the chat here.

In 2012, we will launch a multi-faceted public market technical assistance hub with many different digital spokes. A culmination of a decade and a half learning, sharing and growing, we seek your input. Our dual work as public market practitioner and think tank relies upon real world, real time influences. Please take a few minutes to answer the very brief survey questions about Marketshare here.

In April 2011, I was fortunate enough to attend the Federal Reserve Community Affairs Research Conference in Washington, DC. I had been invited to present our trio of tools that measure a public market’s triple bottom line. I was encouraged by the response from an audience of bankers otherwise primarily concerned with home ownership issues.

In the wake of the 2010 BP Deepwater well explosion, we teamed up with Mississippi Gulf Coast farmers markets to launch relief for fishing families that came in the form of $40,000 in the form of farmers market incentives — MarinersMatch.