news

Market to begin in October 2014

(New Orleans, Louisiana—May 21, 2014) The French Market Corporation (FMC) Board of Directors approved a cooperative endeavor between French Market Corporation and Market Umbrella to create a year-round weekly farmers market featuring local growers and products, data analysis of community needs, census of market visitors, mentorship of current daily Farmers Market operators, as well as a new food incubator program to shepherd local culinary entrepreneurs.

“Having developed and produced a weekly farmers market, I well know both the significant need for local produce markets and yet the challenges of building and sustaining a viable farmers market. Partnering with the experienced and professional team at Market Umbrella ensures that the significant legwork of finding, securing, and maintaining a consistent group of growers and vendors will occur,” said French Market Executive Director Jon Smith, who created and ran the successful Mid-City Farmers Market.

“Like our other markets across the city, this location will be a gathering space for residents and tourists to celebrate our rich local food traditions,” said Kathryn Parker, MPH PHD, Executive Director, Market Umbrella.

Smith noted that Market Umbrella and the French Market had previously co-operated a farmers market together at the French Market from 2004-2005. But lack of staffing in both organizations and Hurricane Katrina resulted in its demise. “Both organizations are in a much better position to make this effort a long term success,” he commented.

The weekly market is scheduled to begin in October 2014 and will operate from early afternoon to early evening, with each market featuring entertainment and cooking demonstrations. Most important, there will be opportunities for low-income locals to use their EBT (Electronic Benefit Transfer) cards to “make groceries” at the market.

“A farmers market that does not serve the entire community is not a real farmers market. People think farmers market are these trendy events, but they are meant to be authentic components of a healthy community, in every sense of the word. We want not so much to recreate what the French Market was, as to utilize our location, resources, history, and community support to meet the needs of New Orleanians as well as tourists seeking fresh local food items, ” Smith emphatically announced at last evening’s board of directors meeting.

“Market Umbrella and the Crescent City Farmers Market are thrilled to reintroduce shopping for fresh and local food to another generation of New Orleanians.  Residents, chefs, and tourists alike will be able to buy affordable fresh seasonal produce, seafood and other local products in a space that was meant for this purpose since its inception,” added Ms. Parker.

Market Umbrella will immediately begin their work collecting data to present to the French Market this summer so that the market’s launch in October will meet the needs of locals and tourists.

“We look forward to working with the FMC, local businesses and residents to once again make the French Market a destination for local food,” said Parker.

Market Umbrella currently operates 3 farmers markets throughout the City.  A 501c3 nonprofit corporation, the organization is devoted to cultivating the field of public markets for public good.  Crescent City Farmers Markets was established in 1995.

The French Market Corporation is a public benefits corporation that operates six blocks of property in the lower French Quarter, including the iconic farmers and flea market, open daily.

A press conference will be announced in the fall to update the community on data findings and specifics for the projected October launch of the new weekly market.

Contact: Kathyrn Parker, Executive Director Kate@marketumbrella.org

NEW ORLEANS, LA, November 15, 2013 – Kathryn Parker has been named as the new Executive Director of Market Umbrella, the organization that operates the Crescent City Farmers Markets in New Orleans and offers assistance to farmers markets nationwide in improving their reach and services to people who desire local, delicious and healthy food options in their communities. Dr. Parker has been a long-time professional partner of Market Umbrella and a loyal shopper at the Crescent City Farmers Market.

How can we bring more vulnerable seniors to our market, improve their nutritional options, and increase SFMNP redemptions? Learn more about the Senior Farmers Market Nutrition Program (SFMNP) Market Match program.

After co-founding the Crescent City Farmers Market 17 years ago and founding its parent 501(c)(3) non-profit organization Market Umbrella, with a mission to cultivate the field of public markets for public good, Executive Director Richard McCarthy is leaving the organization to join Slow Food USA as Executive Director. Market Umbrella Director of Markets Emery Van Hook Sonnier has been named Interim Executive Director.

To coincide with the NPR/Public Radio Super Regional meetings in New Orleans November 13-14, 2012, we release our Case Study that examines the relationship between New Orleans public radio station WWNO and public market — the Crescent City Farmers Market.

Market Umbrella releases economic impact study in advance of the 8th International Public Market Conference, September 21, 2012

Richard will be chatting with Alabama Chanin on Friday, January 13 from 1-2. Join them as they discuss Richard’s ideas on Pirates + Punks and how using our cultural assets can help small markets, in fashion, food and more, gain footing and even surpass big industry! Join the chat here.

In 2012, we will launch a multi-faceted public market technical assistance hub with many different digital spokes. A culmination of a decade and a half learning, sharing and growing, we seek your input. Our dual work as public market practitioner and think tank relies upon real world, real time influences. Please take a few minutes to answer the very brief survey questions about Marketshare here.

In April 2011, I was fortunate enough to attend the Federal Reserve Community Affairs Research Conference in Washington, DC. I had been invited to present our trio of tools that measure a public market’s triple bottom line. I was encouraged by the response from an audience of bankers otherwise primarily concerned with home ownership issues.