NEW ORLEANS – Today, Mayor Mitch Landrieu announced that City of New Orleans has received a $700,000 grant from the W.K. Kellogg Foundation to continue support community health and wellness. This grant will specifically fund a partnership between the City of New Orleans Health Department’s FIT NOLA initiative, the New Orleans Recreation Development Commission (NORDC), the New Orleans Recreation Development Foundation, Market Umbrella, Louisiana Public Health Institute and community wellness programs through 2018. The “FIT NOLA Live Well” program will improve health outcomes for vulnerable families by connecting them with free fitness programming at NORDC parks and with local farmers markets where they can receive vouchers for fresh fruits and vegetables.

New USDA Food Insecurity Nutrition Incentive grant program funds expanded Market Match SNAP incentive program at the four locations of the Crescent City Farmers Market and pilot program at Circle Food Store

The French Market Corporation (FMC) Board of Directors approved a cooperative endeavor between French Market Corporation and Market Umbrella to create a year-round weekly farmers market featuring local growers and products, data analysis of community needs, census of market visitors, mentorship of current daily Farmers Market operators, as well as a new food incubator program to shepherd local culinary entrepreneurs.

NEW ORLEANS, LA, November 15, 2013 – Kathryn Parker has been named as the new Executive Director of Market Umbrella, the organization that operates the Crescent City Farmers Markets in New Orleans and offers assistance to farmers markets nationwide in improving their reach and services to people who desire local, delicious and healthy food options in their communities. Dr. Parker has been a long-time professional partner of Market Umbrella and a loyal shopper at the Crescent City Farmers Market.

How can we bring more vulnerable seniors to our market, improve their nutritional options, and increase SFMNP redemptions? Learn more about the Senior Farmers Market Nutrition Program (SFMNP) Market Match program.

After co-founding the Crescent City Farmers Market 17 years ago and founding its parent 501(c)(3) non-profit organization Market Umbrella, with a mission to cultivate the field of public markets for public good, Executive Director Richard McCarthy is leaving the organization to join Slow Food USA as Executive Director. Market Umbrella Director of Markets Emery Van Hook Sonnier has been named Interim Executive Director.

To coincide with the NPR/Public Radio Super Regional meetings in New Orleans November 13-14, 2012, we release our Case Study that examines the relationship between New Orleans public radio station WWNO and public market — the Crescent City Farmers Market.

Market Umbrella releases economic impact study in advance of the 8th International Public Market Conference, September 21, 2012

Richard will be chatting with Alabama Chanin on Friday, January 13 from 1-2. Join them as they discuss Richard’s ideas on Pirates + Punks and how using our cultural assets can help small markets, in fashion, food and more, gain footing and even surpass big industry! Join the chat here.

In 2012, we will launch a multi-faceted public market technical assistance hub with many different digital spokes. A culmination of a decade and a half learning, sharing and growing, we seek your input. Our dual work as public market practitioner and think tank relies upon real world, real time influences. Please take a few minutes to answer the very brief survey questions about Marketshare here.