why markets matter

Public markets are places where vendors gather to sell directly to shoppers. At marketumbrella.org, we believe that public markets serve the public good. Across the United States and around the globe, we share tools and information to help these markets grow.

Public markets support local traditions. Farmers markets provide fresh food. They keep family farms alive. Other types of community markets preserve traditional crafts and skills.

Public markets feed the local economy. Vendors depend on their market income. Many small businesses begin at a table in a market. And market customers also spend money at nearby shops and restaurants.

Public markets build communities. Neighbors meet at markets. Vendors become friends with their customers, often bridging the gap between the city and the country. These relationships create the social capital that every market needs to thrive.