Farmers markets have grown by leaps and bounds. For many small farmers, they are a lifeline to a community of consumers who value quality and freshness. For many communities, farmers markets are a lifeline for reinventing the town square. For those consumers who do not have good access to fresh fruits and vegetables, farmers markets address this concern. And yet, operating on open-air parking lots without telephone lines and electricity, farmers markets have found it difficult to serve those who shop with food stamps. In the mid-1990s as states pursued electronic benefit transfer systems (EBTs), most farmers markets were locked out of this economy. They found themselves on the wrong side of the digital divide. With changing technology and economies of scale, strategies exist to overcome this divide. We did it here in New Orleans. In this introductory primer, we share our experience and insight so that you may too.